Today it is undeniable that the competition on the real estate market continue to rage. With the expansion of the digital sector, agencies are no longer the only ones on the market. Buyers have increasingly more online platforms to list and find offers in line with their needs. That is why the window display appears as a way to attract potential clients .
So how do you set yourself apart? What technique should you implement?
Like any other commercial gesture, it is necessary for the real estate agent to market these ads through image. Indeed the picture is the central part of putting the property up for sale. Attractive photographs will allow the agent to see the rate of clicks on these ads increase but also boost the display window communication.
Let’s put ourselves in the shoes of a potential buyer who, when it comes to implementing an important life project, will be confronted to tens or hundreds of ads before choosing only a small number to visit. With limited time to find the rare diamond, and a large variety of choice, he will quickly put aside the propositions with no or low quality pictures. Therefore, the customer must be able to imagine themselves in the space and be impatient to visit it with just one glance. In this sense, the ads must be vectors of emotions. Here, window display can be crucial.
Window display : Use Real Estate photography
So why not maximize the number of visits and have a successful sale over a short period of time thanks to real estate photography? This discipline must be an integral part of the agency’s brand. The real estate agent should not only limit himself to selling the property but should also take into account all of the parameters and actions to be done in order to meet his or her objective but also that of the owner: selling. For the owner, highlighting the property will only make them more confident and reassure them when it comes to the agent handling their property. This is why, using real estate photography to optimize you window display may be relevant even essential.
Unfortunately, it remains an aspect widely ignored by many agents, mastering real estate photography techniques is an essential pillar of the job. The real estate agent who wishes to improve on his or her skills in this area must practice and get the necessary material to reveal the full potential of each property on the market. VitrineMedia, expert of window display is happy to share it’s Guide spécial sur la photographie immobilière to accompany in this process.